Innovative audio sales magazine. Professional selling and the management of customer relations are becoming ever more sophisticated. In today’s environment, the systematic executive training and development of sales employees, key account managers and sales representatives make a significant contribution towards a company’s success. The audio magazine, published by Prof. Christian Belz and Prof. Dirk Zupancic, presents the latest developments in sales research and includes valuable tips from and for day-to-day situations as well as expert knowledge and practical exercises.

Added value for customers  (German)– Part 1
Added value for customers (German)– Part 2