The potential for business success is high in the Indian rural mass market. In order to exploit it, distribution channels as utilised in western markets, are not appropriate.
Within a research study, success factors for a distribution system in the Indian rural mass market are identified.
Among others, a high market coverage and presence in the market as well as a broad assortment have been identified as crucial success factors. In addition, financing and transaction processes need to be simplified and risks reduced for all parties involved.
Please click the following link for additional information on the research project.