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| Engineering Value – Conducting a Train-the-Trainer-Program with Holcim |
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This article from the Holcim News highlights the success of the marketing training program Marketing Auditorium St.Gallen AG has developed and implemented together with Holcim in Asia. The objective of the training program was to equip participants with the knowledge and skills to independently conduct training sessions at the international subsidiaries on Holcim specific marketing management topics. In this way a universal understanding on commercial issues and the business philosophy of value creation (for both the customer and Holcim) have transcended national borders and spread in the subsidiaries. Click on the link to get to know the benefits of this program.
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