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| Marketing Auditorium St.Gallen AG enhances the marketing, sales and management capabilities of companies and their specialist as well as management employees. The Marketing Auditorium St.Gallen was formed in 2001 by Prof. Christian Belz and Prof. Torsten Tomczak as a spin-off from the Institute of Marketing of the University of St.Gallen (IfM-HSG). It has developed into a recognised specialist for in-house executive trainings. Furthermore, it has established itself as an important idea generator and stimulus provider. |
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| Companies from a very wide range of industries have come to value the working methods employed by the Marketing Auditorium St.Gallen in diverse marketing, sales and management projects that combine practical competence with scientific expertise. The consistent focus on practical implementation of the employed and taught management methods, award-winning marketing concepts and sales tools leads to substantial changes and sustainable improvements. |
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